First impressions matter
Investing in a professional headshot is an investment in your personal brand. It conveys your professionalism. If you look professional, potential clients, investors, collaborators that don’t know you personally are going to be more likely to agree to that first meeting. A good headshot gives people an idea of your personality before they meet you. A smile portrays approachability. A serious look portrays determination. Make your expression match your personality.
Now that social media has taken on such an important role in promoting our professional abilities, having an impact-making headshot is more important than ever. Since every social media platform requires a profile image, your headshot will be a far-reaching presence in addition to more traditional uses like the staff page of your website.